Star Quality…Versatile Appeal…..Cecile Cassel’s HollySiz Takes The Music Scene By Storm

Screen Shot 2014-12-18 at 17.30.07Cecile Cassel, younger sister of actor Vincent Cassel, reinvents herself from the belle brunette who so tastefully graced European cinema to blond bombshell HollySiz, unapologetically surging the French music scene with her brand new EP “Come Back to Me” due to be released in the UK by Warner Music on December 22nd, writes After Nyne’s Arts Editor Luciana Garbarni. 

The video for the title track “Come Back to Me” has received over 2.4 million views on YouTube and was also used for a French BMW ad campaign earlier this year. The video sees the perfect balance between feminine and 80’s rock with a very healthy dose of an infectiously authentic party spirit — vaguely reminiscent of zest, oomph and overspilling energy of a young Madonna in her prime.

The remaining three out of four songs include “Girl in the Corner”, “Better Than Yesterday” and “The Light” — all of which are a bona fide portrayal of the singer’s ability for musical and artistic diversity, ranging from electronic, pop-disco, alternative sounds to a slightly melancholic feel in “The Light.”

Unlike many contemporary pop-artists of today HollySiz distinguishes herself by writing and contributing to the production of all her music. Her star quality and versatile appeal are what have gained her widespread recognition, gracing the covers of the likes of Vogue (France and Italy), Grazia, Vanity Fair and GQ Magazine.

After selling over 50,000 copies, “My Name Is” was nomination for Best Debut Album in the French equivalent to the Grammy Awards, “Victoires de la Musique.” We don’t doubt that HollySiz will continue to thrive, reaching gravity defying heights through the sounds in her music (and her dance moves!)

You can also download her EP “Come Back to Me here on iTunes:


Another Rich Mix As Pop Meets Soul Meets Indie in Our December Music Edit

In our final new edit of the year, we’re once again pleased to bring you a mix of what we’ve loved over the past month.

In the week after Christmas we’re going to put out a ‘Best of Edits’ list so keep your eyes out for that, and as always tweet your thoughts on our list at @AfterNyneHQ

MiMi & the Mad Noise Factory – ‘Get Me Back’ 

Screen Shot 2014-12-18 at 15.42.45MiMi & the Mad Noise Factory release their new single “Get Me Back” on the 22nd December. The single is on the soundtrack of the new movie “Love, Rosie” which stars Lily Cole, Jaimie Winston and Suki Waterhouse.
MiMi and her band ‘The Mad Noise Factory’ recently supported both Biffy Clyro and Imagine Dragons, they also featured on the Twilight Eclipse soundtrack with the song “Don’t you mourn the Sun.”
The single ‘Get Me Back’ was produced by Stephen Street who has worked with the likes of the Cranberries, the Smiths, Babyshambles and Blur, MiMi met Street whilst working with her punk band Battlekat. She has also recorded several new tracks with Pete Doherty (Libertines / Babyshambles).
Alan Mair – ‘Four Winds’

Screen Shot 2014-12-18 at 15.47.46He’s a rock-star who has toured with The Who, White Stripes and Primal Scream with his band ‘The Only Ones’. He’s played at Glastonbury, 02 Wireless Festival and CBGB’s New York and had U2 and Simple Minds support him! His first band The Beatstalkers were the first Scottish Boyband who set the female hearts of Scotland in to overdrive when they caused a riot on 1965 in Glasgow’s George Square.

 Alan Mair has been writing songs for many years, and witnessing the current accessibility to worldwide digital distribution of music, and the ability to keep control of it, he has decided to finally release them.

Alan’s debut solo single ‘Four Winds’ was released on the 15th December. The track itself is an eclectic blend of alternative rock with resonating vocals.

Dengue Fever – ‘No Sudden Moves’ 

Screen Shot 2014-12-18 at 15.53.52It’s been close to four years since Cambodian pop-rock band Dengue Fever released a full-album of new material, but that all changes in Febuary 2015 as The Deepest Lake is finally ready to announce.

‘The Deepest Lake’ finds Dengue Fever expanding their trademark psych/surf/Cambodian pop sound. The blend of 60’s Dick Dale -esque guitars and 70’s psychedelic organ and bass compliments the Cambodian lyrics and pop-vocal style perfectly, this is exciting, beautifully crafted and above all else… cool! – This is definitely worth your time.

The band have also found their music licensed by Vice News, CSI: Las Vegas, The Hangover 2, Matador, True Blood, Broken Flowers and numerous documentaries. Dengue Fever’s previous albums have received acclaim from the likes of Mojo (4*), The Guardian, BBC,  Pitchfork (7.7 & 7.9), Dazed and Confused, The Wire, SPIN, NPR and many more.

Sir OJ – ‘Hey Baby’

Screen Shot 2014-12-18 at 16.06.19Sir OJ started producing beats at age 14 and it did not take long for him to learn or understand the mechanics behind a proper production, as he started making beats for vocalists in less than a year. His talent and natural ability was only surpassed by his relentless work ethic behind the keys and drum machines.

Despite his busy life as a musician, producer and sound composer, Sir OJ also finds the time to work night shifts as a DJ and holds three residencies at BAWS in Club Air, BBQ at the Bitterzoet and his own night called Take Over at Ludwig.

Sir OJ has found the perfect balance between Dj’ing and producing and as a result of this balance he also managed to create his own sound, he likes to call SLOP. It’s a sound that’s influenced by House and Hip Hop and moves just between the two genres.

Sir OJ’s newest body of work – the 4 track EP ‘GLOW’ will be released on March 22nd 2015 via Pitched Up which is DJ Target & Danny Weed’s record label under the Sony umbrella. Tracks included on the forthcoming EP are ‘Hey Baby’, ‘Directions’, ‘Kill It Kelly’ and lead single ‘Slowly’.

The Scruff – ‘Bricks & Bottles’

Screen Shot 2014-12-18 at 16.09.33The Scruff have long been entertaining audiences around the UK with their sartorial and elegant styling, now the Bedford three piece are set to release their debut self titled 6 track EP, kicking off with their epic lead single Bricks & Bottles.

Steeped in the English tradition of quirky guitar-pop, band mates Adam, Sam & Omar evoke the classic song writing of The Kinks and The Jam, the prime Brit-Pop hooks of Blur and Supergrass all wrapped up with a touch of swagger’

The Scruff’s  vivacious and energetic live shows have led them to a string of headline shows as well as landing supports from the likes of Buzzcocks, Pete Doherty, Art Brut and The Subways.

The continual live demand saw the guys release their debut single Let You Down (I Won’t) late 2013, to a massive reception. Early 2014 the guys headed back in the studio to start recording new material and the result is an immense audio experience combining studio innovation with the rawness of live music.

The Scruff’s self titled debut EP is a real master class in music and their new single Bricks & Bottles is bound to make waves!

Carmine Rose – ‘Occupy Your Mind’

Screen Shot 2014-12-18 at 16.12.36Carmine Rose is a journey that is being taken”, explains the Brighton-born songstress. “The destination is still unknown but there is a certain sense of strength of character and hope for an eventful future”. And so the journey begins, with the reveal of ‘Occupy Your Mind’ – the first taste of Carmine Rose’s forthcoming debut album ‘Naked’, which was released December 1st.

The track hints to a sultry and soulful trajectory for the dazzling debutante; adorned in soft keys, billowing bass and minimalist smarts.

While born in the UK, Carmine Rose soon relocated to a small town called Rongai, not far from the Kenyan capital of Nairobi. It was there that she discovered an innate fascination with people, and the sweet escape that music provides: “the isolation [in Rongai] made music the only constant point of connection to other people’s worlds and perspectives”, she says. “It inspired me to dream…”

Musically, Carmine Rose draws on a rich heritage of R&B and pop (Lauryn HillD’AngeloPrince), sonically sitting alongside contemporary peers FKA Twigs and Banks. But ultimately, the singer-songwriter strives to find a sound that is uniquely her own, one that defies categorisation: “lush is a word one of my friends used to describe the sound, but it is definitely explorative in nature – there wasn’t a specific goal in mind, I just tried to design and set the scene about each moment”.

Love the list? Let us know at @AfterNyneHQ

Annabel Bolton on Puma’s Surprise Announcement

Screen Shot 2014-12-18 at 13.08.33Think Rihanna has been quiet on the music scene for the past few years? Well we have found out what she has been up to and it might surprise you.

The Grammy Award winning singer has turned her head to fashion and has been named as the new creative director of sports brand Puma.  She will be overseeing the direction of the womenswear line, and will join famous sportsmen including Usain Bolt and Mario Balotelli as a brand ambassador. 

According to a press release, Rihanna will ‘work with Puma to design and customize classic Puma styles as well as create new styles to add to the product portfolio.’ And we may be able to get hold of the pieces from early 2015. Not much of a Christmas break for Riri by the looks of it and she has already had her fist meeting in their Germany head office, and has shared images of the new work on her Instagram.Screen Shot 2014-12-18 at 13.08.43

This collaboration is a surprising one to say the least for the non-sports star. And even more surprising in that I would venture that Puma were perceived as a company many of us left behind in the school changing rooms.

Nevertheless, Rihanna’s style often makes more headlines that her music and we all remember that see-through dress at the CFDA Awards. But with collaborations with River Island, MAC, Giorgio Armani, Balmain and Gucci all already on her CV, who are we to argue. Puma are apparently looking to revamp their image and boost sales, and, well—if Rihanna can’t do it, nobody can.

Image Credits:

After Nyne HQ Launch Patreon Funding Campaign For 2015

Screen Shot 2014-11-17 at 16.56.11Over the past year, After Nyne Magazine has gone from strength to strength. Across our five issues, we’ve consistently provided a unique blend of arts, culture, lifestyle and fashion features in our online publication, and its companion site After Nyne Online. Indeed After Nyne Online has recently been shortlisted for two awards in the UK Blog Awards 2015 Public Vote – Best Arts & Culture, and Best Lifestyle. We pride ourselves on our vision – carefully curating a publication, and site that is truly unique. We’ve come to the point now where we need investment and support in order to push onwards harder and stronger.

With this in mind, we have set up a Patreon campaign to support our costs for 2015. 

Investment in After Nyne means we can employ PR support, recruit cutting-edge freelance designers and cover essential expenses for our exclusive photo shoots.

Being a Patron of After Nyne via our Patreon campaign would earn you an association with a growing, vital cultural voice, as well as ensuring that we can reach our full potential in 2015.

To donate, simply visit our campaign page – all support is greatly appreciated.

If you like what we do, please help support what we do:

New Relics, & the Comfort of Non-Resolutions: After Nyne Meets…Artist Lee Wagstaff

Screen Shot 2014-12-17 at 14.14.36

Artist Lee Wagstaff is renown for employing the human body as a focus-point. By using his own body as both the subject and object of his art work, his conceptual pieces have become a controversial method of self-representation and instantaneously, an instrument of his interiority particularly in spirituality.

His previous works explore a similar approach, a particularly distinctive project “Shroud” gained the attention of musician David Bowie, who described the piece as “disquietingly heroic.” “Shroud” presents itself as a life-size photographic negative image of the artist’s body printed in his own blood on linen resembling the Shroud of Turin.

His latest project, entitled The Last Adamas exclusively revealed to After Nyne, seeks to explore the strained relationship the artist had with his father prior to his death. After recently coming into possession of his late father’s skull, Lee Wagstaff met with Arts Editor Luciana Garbarni for an uncapped, intimate discussion, giving an insight to the inspiration behind his plans to crush the skull, and use the remains to recreate a replica of his own skull. What follows is an insight into a truly original mind.

Lee, I’m compelled to ask you this question first, because the concept fascinates me – what was the first point of inspiration in using your father’s skull to create a conceptual piece of art?

Like many Christians I am intrigued by the ideas of hypostasis and consubstantiality, the complex relationships between the Father, the Son and the Holy Spirit and wondered how I could explore this through the production of an art object. There is a long tradition of skulls in Christian art, it is often seen at the base of the cross in crucifixion scenes and represents Adam the first man and the father of all men through the Flesh.

The skull is a symbol of obedience and the inheritance of sin like the relationship between a father and a son. I want to recreate something that already exists to transfigure its physical structure but not its essence. I am interested in creating new relics that are imbued not with the power of saints but the impotence of sinners as a testament to the fallen and lowly I had been researching recent advances in 3D scanning, 3D modelling and 3D printing in relation to theology and noticed that these three states of being echo that of the Holy Trinity.

With these technologies there is a transference of an idea or object from a physical state to a virtual state and then back into the physical. I had also been studying how the medieval church adopted the science of optics and perspective to literally place man at the centre of Gods vision, being constantly observed and judged. Over the last twenty years or so visual digital devices have altered the human perceptual field and how we experience the physical and emotional/spiritual world placing the individual at the centre of their own virtual world begging to be observed and judged or ´liked`.

So it seems natural that new technologies could also be an aid to theology. In my research I came across some very interesting work being carried out in the fields of medicine and engineering. Some of the advances in technology are progressing towards the realization of science fiction fantasies and beyond towards the demystification of the super natural. At Imperial College London they work with culturing human bone cells onto 3d printed scaffolds and at the Centre for Fine Print Research in Bristol they have experimented with using different powders in 3D printers to form durable ceramics, so I wondered if there was a way of combining the two techniques to somehow aid the act of (re) creation.Screen Shot 2014-12-17 at 14.26.45

Its noted that one of the aims behind this project was to explore the difficult relationship you had with your father. Do you also see this endeavour as a form of closure?

As I grow older I realise that closure is never really possible when both parties are unable to communicate directly, there is a weird comfort in non-resolution it pushes me forward. I cannot change what has happened but I can focus on the positive parts of our relationship. By working with the skull I am still close, as a keepsake its not so different from a pocket watch or a lock of hair. I would say this project in part is a meditation on life and without sounding too morbid a kind of preparation for death.

I think like many non medical people it is easier for us to deny the physical realities of death to literally put it in a box and at a distance. I am interested in the Aghori, the ascetic sadhus found in Hindu charnel grounds in India. They have a unique relationship to death and bodily functions and how to relate to the world, they often engage in post-mortem rituals covering themselves in cremation ashes and fashioning bowls from skulls. They believe that everything that exists is perfect (flesh, bones, excrement) and to deny this is to deny the sacredness of all life in its full manifestation.

How does your religious upbringing incorporate itself into this particular artistic pursuit?

I was initially raised as Catholic and spent some time in Baptist worship in my teenage years, with some influences of Hinduism from my fathers family so I had a varied experience. What I find so interesting in the english Christianity of my youth is the disparate relationship between the extreme physicality portrayed in the gospels such as the suffering of Christ to the removed rituals of institutional worship. I always imagined that real faith should involve extremes like snake handling or self flagellation. With this project and all previous projects I endeavor to find a more physical experience on my christian journey and to express a personal intertextual reading of scripture. Although I shy away from institutional worship my work in essence aims to be evangelical.

Tell me about the process involved in recreating his skull into a replica of your own.

To create an accurate model of my own skull I must first have a CT scan of my head and then convert the data from the scan into a workable 3d digital model (an .stl file) this model will be ´engraved` digitally with the tattoo designs from my own head and then the model will be printed. There are two possibilities as to how the final piece will be made; one is to crush my fathers skull into a powder that could be mixed with a binder and 3d printed or to print a mother mold from some other material. From this mold I could cast the new skull from a paste made from the skull powder.

Technicalities aside, the process is frighteningly intimate, one could interpret it as similar to embarking on a spiritual journey, would you agree?

You are right it is an intimate project not just physically but emotionally. Until recently this was a very insular journey for me but since the publicity from the Vice interview it has become something else, somewhat exposed. Interestingly I have had a lot of support especially from scientists who are fascinated by the project. I am quite shy so it is a wonderful experience to connect with so many people.

However, I think the wider research project, my Phd is the bigger personal spiritual journey, I am not a theologian so to attempt such an undertaking as proposing a `Theology of the Digital Body` – the subject of my thesis, is the real struggle and this will take many years. The artistic projects are the easy part, working with materials and techniques to express ideas concepts in a physical form. The difficult part is to consume and get to grips with the philosophical, intellectual and spiritual complexities relevant to my research.Screen Shot 2014-12-17 at 14.14.55

In any spiritual journey, the individual finds themselves dissecting fragments their most inner-selves to discover something new. Have you discovered anything new about yourself or your relationship with your father in this venture?

Regrets of course and that you can spend so much time trying to relive and understand the past that there is no time to participate in the now. I also realize that I am very similar to my father and have inherited many of his traits. It took him a long time to achieve his goals in life and he only had a short time to enjoy them. Being an artist can be a selfish remote journey but I have realized how important it is to stay focused and to trust my instincts and not to compromise and to stay true to my inspiration as it is a gift from God and should be cherished.

Have you given any thought to what you might title this piece?

The Last Adam

This isn’t the first time you have used the human body as a focus point. What are some of the complications involved in using your own body as both the subject and object of your art work?

I have always found it easy and rewarding to use my own body as a site for experiment and exhibition. It becomes complicated when the work leaves the studio and assumes a different context, sometimes there is a giant leap from an idea to its realization and it is strange to be talking now about a project that is still in development, but it is also exciting. All art is some form of request for communication with others, in my daily life I am not very sociable but through art and the internet I have found a way to interact with and be part of the wider world.

What do you anticipate the public response to be once the completed piece is unveiled?

It had never intended the piece to be unveiled in the ostentatious fashion that people might anticipate. It will form part of a wider exhibition that compliments the written component of my Doctoral studies. I hope people have a positive experience of the work in context to the other pieces I will exhibit and the written thesis.

There will always be people who react negatively without considering the bigger picture or it is not to their taste and that’s fine and then there are those who are sensitive and open to what I do. I don´t think my work is for everyone but I have noticed from recent exhibitions that children like what I do. Maybe it is because its quite literal what I do and they can just experience it for what it is from what they see in front of them.

A concept of this kind is profoundly personal. What do you have to say to audiences who may be hesitant to engage themselves or for asking the wrong question or feeling like they’re intruding?

All artists the moment they release their creativity to the world through an exhibition or even via the internet invite participation and conversations. There are no wrong questions, I have initiated a dialogue so I must do my best to accommodate all reactions. Nick Cave in his lecture ´The word made flesh` talks about the the creative imaginations power to combat all enemies and that ´we are protected by the flow of our own imagination`.

I have always felt protected and believe that the role of the artist is to disrupt culture and to try to push past the mundane even if they fail. I make work to satisfy my own creative urge as a way to understand Gods relationship with me.

Norway’s Genre-Mixing, ‘Full-On Riotous’ Katzenjammer Bring One-Off Gig To London, January 28th

Screen Shot 2014-12-05 at 16.42.49Prior to the release of their new album ‘Rockland’ and their European tour, Katzenjammer announce an exclusive London show at The Lexington.

Having previously headlined at the Scala, supported Keane at the O2 Arena, and thrilled at Glastonbury, Bestival and Cambridge Folk Festival, Katzenjammer always make a huge impact with their genre-mixing, instrument-swapping, full-on riotous shows.

Katzenjammer are nothing if not utterly distinctive. Four smart and super-talented Norwegian musicians, Anne Marit Bergheim, Turid Jørgensen, Solveig Heilo and Marianne Sveen met at music school in 2005 and have mastered a thrillingly diverse blend of country, folk, blues, pop and rock. They are all lead singers, they’re all drummers, they can all play the banjo, or the trashcans, the kazoo, the celeste or the washboard. There is no one like Katzenjammer.

“Katzenjammer is like a train,” Marianne says. “It’s up to you whether you get on or not, but there’s no way it’ll pass by without you noticing…”

As dangerous and fun on record as they are live, their third studio album ‘Rockland’ is undoubtedly their most refined and accomplished effort so far. “We wanted to go back to the roots and be more stripped and not add all these symphonic elements,” says Anne Marit.

The moods ebb and flow throughout; from the bass-heavy, rapped-up funk of ‘Oh My God’, to the more serenely melodic singalong tracks like ‘My Own Tune’, the gorgeous first single ‘Lady Grey’, the stomping, wild-hearted blues of ‘Bad Girl’ and the brilliantly inquisitive ‘Curvaceous Needs’, a future live classic if ever there was one. This is a focussed and fired-up Katzenjammer – the excitement coming off them in waves. Produced by Victor Van Vugt (Nick Cave, PJ Harvey, Beth Orton), ‘Rockland’ gets its UK release on March 2nd via Propeller Recordings.

The sheer verve of their originality is something that touches people in many ways. Having an impact is the main reason they make music – both audience reactions and the feelings that these inspire within the band are the special moments which affirm their existence.

“We’re on stage and people are looking for us and getting something that is bigger than them and bigger than us and that’s fantastic,” says Anne Marit. Solveig clearly agrees: “Some nights you get this moment of realisation, that right there you know what you are actually doing. You have to pinch yourself. Most of the time people get really happy. And what could possibly be better than that?”


The Lexington

January 28th 2015

Tickets – £12.50 – on sale 09:00 Wednesday December 17th 2014


‘Times Are Changing..People Are Free to Be Open to Like What They Like': After Nyne Meets…..Writer & Designer Reshma B

Screen Shot 2014-12-16 at 16.27.52One of the most creative and inspiring people we’ve met on our travels this year is Reshma B, founder of RGAT (Reggae Girl About Town), and the jewellery brand Reshma B Chains.

We actually met way back in the summer on a sultry London afternoon in Hackney. Reshma had a selection of her chains with her, and bubbled over with enthusiasm for her range, and the philosophy of RGAT.

We were thrilled to have Reshma pop into After Nyne HQ last week to talk to our fashion writer Ria Laskaris about her plans, upcoming events and how the past year has been for her.

Tell us a little bit about your background… What inspired your fascination with music and culture?

I was born in London, and grew up listening to loads of reggae. My parents listened to UB40 and The Specials like it was pop music. There was always reggae playing in my house.  I’ve always loved how this music that was born in Jamaica has spread around the world and speaks to people from all different cultures.

The Notting Hill Carnival has always been right on my doorstep so that might have had something to do with my choices in life. My interviews with different artists have been a big part of the inspiration behind the chains. Understanding patois gives you a different appreciation for the music and the witty wordplay.

From music journalist to jewellery designer, have there been any challenges throughout this career transformation?

It’s not like I have changed careers but more like added a new job. I’m more immersed in music then ever and that will never stop. Fashion is something I have been interested in ever since I can remember. I used to make these necklaces for myself and everyone would ask me about them. As I travelled the world and picked up new slogans people would ask me what these phrases mean. These chains have started some pretty funny conversations.

How important for you is the cultural crossover between music and fashion? Do you think more brands should embrace this ideology?

I think it’s super important because all music is a message of some kind. Different cultures just say them in different ways. Young people all over the world use music and fashion to express themselves and mark their identity. Reshma B Chains are a great example of that.Screen Shot 2014-12-16 at 16.25.50

We absolutely love your designs, but, for the uninitiated, can you help out with some definitions…


This phrase actually originates from London. I was put up on the word by UK dancehall/grime artist Lady Chann. She used it throughout the interview we did to describe anything ‘cool’. I thought it was a great change from using the word ‘cool’ all the time and it was amazing that to me that it was a UK phrase. I’ve spread it all over the world. Big up Chann.


Whenever I’ve spoken to a rap star they use this term to describe anything ‘ghetto’ or simply ‘gross’. But over time it’s become a thing that is not seen as negative—a bit like how ‘Bad’ can mean ‘good,’ it’s sometimes used endearingly. But another meaning for Ratchet now is someone who may be a little more sexually confident. I’ve been amazed how many girls have loved that chain.


This is a term I picked up during my time in NYC. When I was interviewing A$AP Ferg from the A$AP Mob, one of the biggest hip-hop collectives out of the city, he used the word to mean ‘great’ or ‘turnt up’. He would say, ‘Yo, this is Trill’. The term started in Texas with ’90s groups like UGK and now you have brands like Been Trill. The Mob comes from Harlem, but they’re from the Internet era, so they pull slang and culture from all over the place. They are very much associated with this word and how people use it now.

Wah Gwan:

This is one of my favourite phrases. It comes from Jamaica and is patois for ‘hello’ but in a more cool manner, kind of like ’Whats Up’.  It’s a phrase that’s been around for ages and for some reason never seems to age. It doesn’t matter if I’m interviewing a veteran or a young groundbreaking artist, that phrase is still relevant. Music in Jamaica is so intertwined into the culture. This chain is part of my special line for Reggae & Dancehall phrases: the RGAT collection, which was named after my blog Reggae Girl About Town.Screen Shot 2014-12-16 at 16.12.27

Slang has always been a huge part of youth culture. Why do you think teenagers have always been drawn to it and do you think it’s necessarily an exclusive teen phenomenon? 

I don’t think teens are the only people who use unique phrases. There are words that are used almost like codes for like-minded people – I still can’t always get my head around cockney rhyming slang! I’ve had the opportunity to be around different kinds of people from all ages, backgrounds and cultures and have noticed specific slang words commonly used amongst all types.

Who is the typical ‘Reshma B Chains’ customer?

Anyone, really.  It’s for any individual who vibes with the slang.

If you could have one celebrity/icon to wear your chains, who would it be and why?

I’ve been so amazed at how many celebs have supported the brand. I realised when Lauryn Hill wore the “Respect” chain that she has a verse in one of her songs saying “Respect is just the minimum.” So although I may create them with one meaning at the time, I think words mean different things to different people all the time.

I developed the brand for all types of people to wear it and share my experience. As much as I love seeing a celeb rocking a chain I really enjoy seeing them on all types of people. I always want these chains to be accessible to everyone.

The slogan for the line is #Street#Style#Chains. So I guess it’s anyone who relates on that level

Your new Chronic Collection could be seen as ‘controversial’ by some, what is the message you want to portray with these designs?

In 2014 ganja is no longer seen as a taboo subject. We live in a time where it’s becoming legalised in many countries. Times are changing and I think people are free to be open to like what they like without any stigmas attached. Some people rock the leaf just to support freedom whether they smoke or not.Screen Shot 2014-12-16 at 16.12.12

What has been the highlight of 2014?

The line only launched in February of this year, and in August, the chains were featured in Kes the Band’s music video for “Endless Summer,” so that was pretty cool. But I have a feeling the highlight of this year is yet to come!

This Thursday, December 18th Reshma B Chains and We Are Massiv will host a pop-up shop with Popcaan at Base Kingston in Jamaica. Popcaan is going to perform a special acoustic set and the chains will be officially available in Jamaica for the first time. That means a lot to me.

You’ve already done some really cool collaborations with cANYAval and TR8, are there any more to come in 2015 we can look forward to?

Both of those collabs came about very organically.  The cANYAval was a collaboration with Anya Ayoung-Chee, a Trinidadian designer who won the TV show Project Runway, so that was more fashion-based. TR8 is a collab with the reggae / dancehall star Popcaan, so that one is more music-driven. They have both been great experiences and I have learned a lot from each. Yes, I’m always open to new collabs and am already talking to some people for the new year—but as they say in Jamaica “Nothin before the time”